Your food truck is much more than a place to cook; it’s a mobile advertisement showing off your offerings and brand to everyone who sees it. If your food truck wrap isn't designed well, it can confuse potential customers and hurt your business. To make sure your wrap catches attention and steadily draws in customers, avoid these five common design mistakes:
Over information
Your food truck may offer a wide range of cuisine, from savory pastries to intercontinental dishes. You may be tempted to include all of it in your wrap, but don’t do it.
Your mobile audience won’t always have enough time to read large amounts of text. It is, therefore, important not to complicate it by including the logo, a short line, and perhaps a few standout options in your menu.
Sometimes, it is better to let nice pictures of foods do the talking for you rather than opt for information overload.
Lack of brand consistency
If your logo is a fun cartoon taco, don’t put a serious or particularly stylish text font on the food item. Your truck design must complement all your other materials, from your social media accounts to your packaging.
This way, using consistent colors, fonts, and images on all possible surfaces of trucks will help customers identify the brand and establish confidence in your food brand.
Using colors that don’t match
Emotions are very closely linked to color perception and brand association. Worse, the wrong color choices could mislead customers or downright repel them.
That’s why you should select colors that appear appealing visually and suit the kind of meals you offer. For instance, a burger-making truck may incorporate red and yellow colors, while a healthy smoothie-making truck may paint its truck green and brown.
Readability issues
If you have creatively done brand wrappings on your food truck, it’s pointless if people cannot decipher your tagline or main headline.
It should always be easily readable and not extremely small, bold typefaces ideally suited for large boards. Do not use complex or ornate serif fonts that may complicate your offering to the public.
The idea is to ensure that when people are passing by, they can easily see your key information, or in this case, key goals.
Cutting corners on wrapping materials and quality
Forcing yourself to cut corners and use cheap materials will end up costing you more in the future.
A low-quality wrap might deteriorate or peel off, and such a truck will not portray a professional image to the audience. That’s why you should go for long-lasting vinyl that is resistant to fading or wearing out, keeping your truck's appearance attractive for quite some time.
Promote your food business with a winning food truck wrap design
Don’t allow a bad wrap to influence a business in a way that hinders the chances of attracting customers.
By achieving a simple and relevant design, using your business colors, and displaying good-quality printing materials, you will potentially increase sales for your food truck business. Request a quote and let’s help you create a visually appealing wrap.
